Services
Hire the desk for one leak or for the whole path. Each engagement ends with a document someone can act on, not a slide that restates the problem.
01
Advertisers and publishers
Advertisers hold an offer and a thin list of partners. Publishers hold traffic and a pile of offers that do not match it.
We read the payout, the geography, the compliance line, and the page before anyone is introduced. A match is a written decision, not a bulk export.
A fit note: who should run the offer, who should not, and the term that would make it fail.
02
Reach, relevance, CTR
Spend is going out on creative the audience scrolls past, or on a claim the landing page never repeats.
We treat the ad and the page as one system. Tests change one variable. CTR only counts if the click still converts.
A creative and targeting brief, plus a kill list of what should stop running.
03
Bounce, clutter, the action
The click lands on a crowded page, a buried call to action, or a promise that drifted from the ad.
We read the page as a skeptical visitor on a phone. Message match, one primary action, speed, and the friction that is actually costing the conversion.
An ordered audit: keep, cut, rewrite. Performance is part of the read, not a separate ticket.
04
Spend against return
Buying is still a person refreshing a dashboard, with a daily budget and no rule for when the return breaks.
Bids and budgets get a return target and a stop. AI-assisted pacing is used where it beats a manual refresh. A person still owns the exceptions and the offer itself.
A buying plan with a stop-loss, a readout cadence, and the metric that is allowed to move spend.